Perfect Petzzz, a brand known for its life-like handcrafted synthetic fur pets, faced significant challenges scaling on Amazon despite a unique product and loyal customers. After partnering with Matlance, the brand experienced sustained growth through strategic listing improvements and data-driven advertising.
The Challenge
Perfect Petzzz had a strong product offering but struggled to gain visibility and consistent sales on Amazon. Their product listings lacked optimized keywords and did not attract the right search traffic. Additionally, PPC campaigns were not delivering efficient results, leading to stagnant performance despite the product’s appeal
Matlance’s Approach
Matlance developed a tailored strategy centered around three core areas:
In-Depth Audit and Strategy Planning
Before making changes, we conducted a full audit of Perfect Petzzz’s existing Amazon presence, focusing on listings, keyword performance, and PPC structure. This review identified opportunities for improvement and guided our optimization roadmap.
Key Tactics Implemented
Listing Optimization with Strategic Keywords
We updated titles, bullet points, and backend search terms using high-performing, relevant keywords that matched buyer intent for products like realistic interactive plush toys and synthetic pet companions.
Revamped PPC Structure
The PPC approach was redesigned to target relevant customer segments with precision:
- New Sponsored Product campaigns focused on high-intent keywords
- Weekly reviews eliminated underperforming terms
- Daily bid adjustments ensured ad spend was as efficient as possible
- New campaigns and ASINs were launched based on organic keyword trend.
Inventory Planning Improvements
To support sales growth, inventory planning procedures were strengthened. Better forecasting ensured stock levels matched demand, reducing stockouts and lost sales opportunities.
Results
Perfect Petzzz saw measurable improvements across key performance indicators after working with Matlance:
Year-Over-Year Sales Growth
- 2020: $500,000 in revenue
- 2021: Surpassed target with $582,000 by mid-year and ended the year at ~$600,000
- Early 2022 (first 5.5 months): $522,801.94, nearly matching full-year 2021 sales, indicating sustained momentum
PPC Performance Highlights
Strategic campaigns delivered profitable outcomes:
- Generated $4,514.50 with a 17.10% ACOS
- Generated $1,992.35 with a 23.34% ACOS
Continuous bid optimization kept spending efficient and focused on high-return terms.
What This Means for Sellers
This case study demonstrates that even established brands can struggle without the right mix of optimization and paid strategy. Precision in keyword structure, disciplined PPC management, and proactive inventory planning can unlock growth in competitive categories.
Working with a partner like Matlance helps brands identify bottlenecks, set structured plans, and maintain consistent performance improvements over time, not just short-term spikes.
Key Takeaways
- Optimizing listings with targeted keywords boosts visibility and relevance.
- PPC should be dynamic: regular monitoring and adjustments improve efficiency.
- Inventory alignment with demand prevents stockouts and supports growth.
- Strategy must be data-driven and responsive to trends.