Quench Co., a brand focused on functional hydration products, entered Amazon with a strong product concept but struggled to stand out in a competitive marketplace. While demand existed, visibility, conversions, and campaign efficiency needed improvement to support consistent growth.
By working with Matlance, Quench Co. implemented a structured optimization and advertising strategy designed to improve discoverability, sales consistency, and long-term performance on Amazon.
The Challenge
Quench Co. faced several common issues that limited growth potential:
- Limited organic visibility for high-intent search terms
- Product listings that were not fully optimized for conversions
- Advertising campaigns that lacked structure and efficiency
- Difficulty maintaining consistent performance in a competitive category
These challenges made it harder to scale profitably and capture existing market demand.
Matlance’s Approach
Matlance developed a focused strategy that addressed both organic and paid performance, ensuring that every improvement supported sustainable growth.
Listing Optimization and Keyword Alignment
We began with a detailed audit of Quench Co.’s listings to identify gaps in keyword targeting and content structure. Based on this analysis, we:
- Refined product titles and bullet points to improve relevance
- Optimized backend search terms for more substantial organic reach
- Improved content clarity to better communicate product benefits
These changes helped align listings with buyer intent and improve conversion potential.
PPC Strategy and Campaign Restructuring
Next, Matlance reviewed existing advertising campaigns to identify inefficiencies. We introduced:
- A cleaner campaign structure focused on high-intent keywords
- Better budget allocation toward top-performing terms
- Ongoing bid and search term optimization to reduce wasted spend
This approach allowed Quench Co. to increase visibility while maintaining better control over advertising costs.
Performance Monitoring and Optimization
To maintain momentum, Matlance implemented continuous performance tracking. Listings and campaigns were reviewed regularly to identify trends, refine strategy, and respond to changes in buyer behavior.
This ongoing optimization ensured that improvements were sustained over time.
Results
After implementing Matlance’s strategy, Quench Co. experienced meaningful performance improvements:
- Increased visibility for priority keywords
- More consistent sales performance across core products
- Improved efficiency in advertising spend
- More substantial alignment between organic rankings and paid campaigns
While growth was incremental rather than sudden, the improvements created a more stable foundation for long-term scaling.
What This Means for Amazon Sellers
Quench Co.’s experience highlights the importance of structure and consistency in Amazon growth. Strong products alone are not enough. Listings, advertising, and performance tracking must work together.
By focusing on fundamentals rather than quick wins, sellers can build momentum that lasts.
Key Takeaways
- Listing optimization improves both visibility and conversion rates.
- Structured PPC campaigns reduce waste and improve efficienc.y
- Ongoing monitoring prevents performance stagnatio.n
- Sustainable growth comes from alignment, not shortcuts.
Ready to build consistent Amazon growth?
Book a free consultation with Matlance and discover how a structured strategy can improve your Amazon performance.